Did you know that 81% of US said they use ad blockers to avoid annoying ads on their website?
People ignore advertisements because they are burned out from the overabundance of advertisements. If you want to succeed in business, you need to develop your brand and let your voice be heard instead of taking a backseat to your competition.
Here’s a list of some fresh, new, and effective techniques for creative marketing to help your business stand out in this turbulent climate.
1. SMS Marketing
One is to use keywords in your messages that customers can text to a short code to receive information or deals. Another is to send out SMS coupons that are redeemable at your business.
2. Google Ad Words
It allows you to create ads that appear on Google when people search for terms related to your business. You can control how much you spend on your advertising, and you can target your ads to specific geographical areas.
3. Social Media Marketing
This can help you connect with potential and current customers and give you a platform to share your unique story. You can use it to share news and updates, offer special deals and discounts, or connect with customers.
4. Listed in Local Online Directories
This is a great way to increase your visibility and reach potential customers in your area. Be sure to research which ones are most relevant to your industry.
5. Visual Content
This could include creating infographics or even making short videos. Whatever you do, make sure it is eye-catching and engaging. You can also use outdoor signs to advertise special sales and promotions or to let people know who you are and what you do.
6. Freebies
Freebies can be anything from pens and pencils to t-shirts and coffee mugs. Make sure that your freebies are high quality and have your company logo or name on them.
7. Bring in Another Brand
This can be done by partnering with another business or by becoming an affiliate of another company. By aligning your business with another company, you will be able to reach a new customer base and create a stronger relationship with your existing customers.
8. Referral Program
By offering a reward for referrals, you can motivate your customers to help promote your business. Make sure it is easy for your customers to understand and take part in.
9. Give Away Stickers
This is a great way to promote your brand and get your name out there. Plus, it’s a fun and easy way to show your support for your favorite team, cause, or organization.
10. Grab Your Competitor’s Customers
One way is to offer a lower price than they do. Another way is to offer a better quality product. You can also offer a better customer service experience.
11. Copy the experts
Find businesses in your industry that are doing well and model your marketing after theirs. There are a lot of great examples to choose from, so find a few that you admire and see what you can learn from them.
Use These Creative Marketing Ideas Today
Many creative marketing ideas can help your business stand out. One way is to create a unique selling proposition that sets you apart from your competition. Another is to focus on creating an emotional connection with your customers.
Don’t be afraid to be creative and think outside the box to come up with unique marketing ideas that will make your business stand out from the rest.
