When people think of corporate swag, they may only consider company stickers or other low-budget giveaways. This couldn’t be farther from the truth.
In the US alone, $24.2 billion in annual sales of promo products in 2019. Along with promotional items, keychains, and desk accessories, the swag market includes items such as travel mugs, luggage tags, hats, t-shirts, and jackets.
That’s right–you can create your own company t-shirts and other clothing items, meaning your employees and customers can showcase their love for and loyalty to your business everywhere they go!
If this doesn’t spark your interest, here are some more corporate swag ideas and the benefits of company swag in more detail:
1) Company Swag Can Enhance Employee Morale
Giving employees company-branded swag is a great way to enhance morale and show appreciation for their hard work. Company swag can include anything from t-shirts and hats to mugs and water bottles. One of the benefits of company swag with hires is that it helps with employee retention.
Employees appreciate receiving items that they can use and that show they are appreciated. Employees who feel appreciated are more likely to be productive and loyal to the company. Give your employees the morale boost they need with some company swag today!
2) Help You Recruit Top Talent
Company swag is not only a great marketing tool, but it can also help you recruit top talent. Candidates are always looking for companies that offer innovative and unique perks. Swag also helps create a sense of community and belonging, which is essential for any organization and retains the best employee.
In addition, company swag can also help to build a sense of camaraderie and community within your team, which can help to attract and retain top talent.
3) Boost Customer Interactions
Company swag is a great way to boost customer interaction and engagement. It can be used as a tool to promote your cool company swag and help customers connect with you. Swag can also be used to show appreciation to customers and build loyalty.
4) Help You Make A Lasting Impression
When you are trying to make a lasting impression on potential clients, employees, or customers, company swag can help. Company swag describes promotional gifts that businesses give out. The point of giving is to get your name and logo out there.
The more people that see your name, the more likely they are to remember your company.
5) Increase Brand Awareness
When a company provides quality branded swag, it helps increase brand awareness and tells customers that the company is professional. Quality branded merchandise also subconsciously tells customers that the company is doing well and is stable. Lastly, it helps create a more personal connection with the company and employees.
Create A Personal Connection With Your Customers
One of the best ways to create a personal connection with your customers is by using company swag. Swag can help customers feel more connected to your brand, and it can also be a great way to promote your business.
