SEO

A Guide On the Different Types of Digital Marketing

The average person uses digital media for approximately 6 hours per day. When you’re growing a company or brand of any kind, you need to embrace digital media to the fullest.

This is the platform that can take your small business to the next level, and it’s only growing and diversifying. So, how can you get the most from your digital marketing efforts?

Here are some of the different types of digital marketing that you need to embrace so that you can generate leads and revenue for your business or brand.

Search Engine Optimization (SEO)

If you’d like to win in today’s digital landscape, search engine optimization (SEO) is one of the most useful and productive forms of marketing you can look into. This refers to a type of marketing that brings people in based on their search engine queries.

To capitalize on SEO, you enrich your content, website, and other digital landscapes with well-researched keywords that increase your Google ranking. There are several ways to make it to the top of Search Engine Results Pages (SERP), such as:

  • Optimizing your user experience (UX) so that people stay on your site and share your content
  • Include strong, authoritative links in your site and content
  • Use enriched, professional images and video
  • Place keywords in optimal areas and at the right density
  • Focus on creating the best content possible

There are different types of SEO that you can look into that will help you increase your traffic. Study the different types of local SEO strategies that you can put to use. This means using keywords that focus on your city, state, county, or other geographical areas.

You’ll need to grow your local SEO presence when you learn to tap into the culture of an area and figure out what they want. Knowing your audience inside and out is one of the best digital marketing tips that you can follow.

Stellar Content Marketing

Roughly 82% of companies today are using content marketing. Content marketing is one of the most important to learn because it provides value upfront, which can build a following that lasts for years.

Put out as much free content as possible so that you inform, entertain, and educate people on what you do. Once they have gotten weeks, months, or years of content from you, you will have a built-in consumer base that will gladly spend money with you.

Some great examples of content marketing that you can explore include:

  • Penning blog posts regularly
  • Creating informative e-book content
  • Publishing quick-hit infographics that inform people
  • Building useful lead magnets
  • Regularly publishing to a subscription-based platform
  • Create whitepapers and how-to guides
  • Leveraging reviews and consumer testimonials

You can build a strong marketing foundation when you have content marketing campaigns that hit their mark.

E-Mail Marketing

E-mail marketing is an oft-neglected form of digital marketing for businesses that you can take advantage of. Marketing via e-mail is useful because it continues the conversation with people who are already eager to learn more about what you provide.

You will become a regular part of people’s weeks, to the point that they’re used to opening up their e-mail box and hearing from you. When you’re penning high-quality e-mails, make sure to create engaging headlines, use professional-quality writing, and employ strong calls to action (CTA) to get a result.

There are several ways that you can use e-mail marketing to your advantage, such as:

  • E-mail campaigns that generate traffic
  • Campaigns that build and nurture leads
  • Sales e-mails that promote products and grow revenue
  • Shopping cart abandonment e-mail campaigns
  • E-mails to build rapport and check in with potential customers

No matter what you’re trying to accomplish, make sure to learn the tenets of e-mail marketing, so you can get a quality return on investment (ROI) from every piece of data that you send.

Paid Ad Marketing

When you’re growing a company, paid advertisements will eventually come in handy. There are numerous platforms that you can use to post ads that get results. These ads help you cut the line and generate leads more directly than you would get with SEO, content marketing, and other types of digital marketing.

Today’s ads are well-researched and can drive lots of traffic to your site and brand.

Here are some of the advantages of paid ad marketing:

  • Ads are easily tracked and measured, allowing success and room for improvement
  • It’s an effective way to increase your reach to new and different consumers
  • Paid ads are starting to get better results than organic search marketing today
  • They teach you insights into your customers that you can use
  • You can market yourself across numerous platforms

Set aside some money in your budget to invest in some quality digital ads. Examples of different types of digital ads that you can invest in include Pay-Per-Click (PPC), e-mail ads, native ads, and retargeting ads.

Social Media Marketing

You’re leaving plenty of opportunity on the table if you’re not marketing on social media today. Companies that provide marketing services are advertising and publishing content among various different outlets, including:

  • Tiktok
  • Facebook
  • YouTube
  • Medium
  • Twitch

Study the different platforms to understand which are popular and fruitful today. Social media is a helpful form of digital advertising because 4.7 billion people on the planet are actively engaged on these platforms. These platforms allow you to market to people from all demographics and walks of life.

Get consistent with your social media advertising campaigns so that you can get the intended leads, traffic, and sales that you’re trying to reach.

Search Engine Marketing (SEM)

Search engine marketing (SEM) is a form of marketing similar to SEO. It relies on Google’s SERP and people’s organic searches. However, rather than building your traffic through keywords and the like, you will purchase targeted ads that will land at the top of the results pages.

Figure out what kind of organic searches people make regarding the services that you offer, and come up with an SEM campaign that can get the best ROI and conversions.

Some benefits of SEM include:

  • You have access to high-quality analytics
  • It allows you to tap into local customers through geo-targeting
  • These ads get high levels of visibility
  • You can grow your brand awareness
  • These results are quicker and potentially more sustained than SEO

Plenty of companies have found small business success by tapping into the power of SEM.

Video Content Marketing

Video is king today in terms of the type of content that you can produce. People have all sorts of devices that display HD and 4K video, high-speed internet allows for seamless streaming, and this content is easily shareable. Today’s media consumer is insatiable when it comes to high-quality video content.

When you decide to produce your own video content, you can cut through the noise and beat out your competitors. Video is helpful because it can be easily combined with multiple forms of digital marketing. Most video content creators publish to YouTube, which is the second largest search engine in the world and allows people to put SEO principles to use.

YouTube is also a social media outlet that can help you network with other influencers and creators, while also growing your followers and traffic.

Audio Content Marketing

Don’t forget just how valuable audio marketing can be as well. Podcasts are incredibly popular, and many people listen to them on their morning and afternoon commutes, and from the comfort of their homes.

This gives you the chance to produce your own show where you can tackle any number of topics. This offers plenty of opportunities to sell products through affiliate marketing, place ads, and put your message out to the public. Podcasts are also published on iTunes, Google, and other outlets that can give you plenty of SEO presence.

The key is to invest in the best audio equipment that you can afford, have some quality ideas to share, and stay consistent with publishing your episodes. Focus on the quality of the content now and you can reap the rewards for the next several years.

Embrace the Different Types of Digital Marketing

This article explains the different types of digital marketing that you need to know. Digital marketing is the way to win today, so do everything that you can to put your campaigns together. Take the next steps toward also hiring marketing professionals that can bring your ideas to fruition.

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