Over the recent past, demand for software for business and individual use has been on the rise. More Software as a Service (SaaS) companies is setting up shop to tap into the demand, which creates competition.
SaaS companies use SEO to stand out from the competition and as an actionable growth strategy. This article defines SaaS SEO, its benefits, and how to optimize ranking on search engine results pages (SERPs).
SaaS SEO Defined
Like all other businesses today, SaaS companies must earn top rankings on SERPs. Ideally, most SaaS companies use performance marketing like ads, affiliate marketing, and PPC to get faster results.
These methods might work to get new customers but are not sustainable. SaaS businesses are now opting for organic SEO gains to earn a top spot on the search results page in the long term.
SEO strategies for SaaS companies often apply content, backlinks, and search result analytics to achieve top rankings.
You also enjoy improved visibility that can help drive consistent traffic to the business website. Such strategies can result in exponential business growth, often translating into better revenue from customer conversion.
Benefits of an SEO Strategy for Your SaaS Company
Investing in a strong SEO strategy for your SaaS company helps facilitate organic growth. Here are some benefits you can also enjoy:
Improves Content and Scales Company Growth
Content-led SEO can help drive exponential growth. Creating more quality content increases your potential to drive massive traffic onto your site. Consistent SEO implementation results in sustainable long-term development.
By implementing the right strategy, you can improve your company’s growth. The predictable growth path often results in month-to-month gains that can assist scale your business. Moving step by step on the strategy allows you to make necessary changes to improve your gains.
Reduces the Company’s Acquisition Costs
Paid performance media can help your business acquire new customers, but there is always a cost attached. Each click to your website costs your money, so the cost per acquisition can cause a strain on your company’s capital base.
Reducing the cost per acquisition becomes impossible when running an optimized campaign, so you must contend with the hefty cash outlay.
SEO can eliminate the need for cost per acquisition over time. In the early stages of the campaign, the cost can be high since it will take some time to show results.
As the growth compounds, the cost per acquisition reduces, which can improve your SaaS company’s profitability.
Converts Customers from Other Channels
SEO involves heavy investment in content creation that you can use in multiple channels. The content applicable to your website also works well with social media and email marketing. This helps convert customers from different channels and improves the company’s turnover.
SEO Strategy to Optimize SaaS Website Ranking
Different SaaS companies use varying SEO tactics to outdo one another. Despite the need to appear unique, SEO strategies are all based on similar techniques.
Here are some things to do to optimize your SaaS website ranking:
Run An SEO Site Audit
Before diving into content creation, SEO experts evaluate your current level. Then, they check your website’s analytics like organic traffic, page views, and sessions per user, among others.
Analyzing the analytics helps the SEO experts notice areas of interest and formulate a unique strategy for your company.
After completing a site audit, experts then analyze the competition. Competitor analysis helps know what areas of the strategy will work best to help you rank faster.
The experts then help you set SEO strategy goals and KPIs to ensure your company grows on the right trajectory.
Use Keywords For SEO-Optimized Content
The base for every SEO campaign is content creation, so you should find informational keywords that attract traffic. Your content should be aimed at helping potential customers get information on their search.
You should only use keywords that focus on your product to reel customers in. When developing the content, focus more on offering information instead of selling the product directly.
Constantly Improve On-Page and Technical SEO
Both technical and on-page forms of content are critical for your SEO strategy. Technical issues can prevent your site from reaching its full potential, so conduct an audit to find areas that need improvement. Fixing issues that hold you back can optimize results and improve web page ranking.
Work Around High-Quality Backlinks
Backlinking is as important as content creation; otherwise, ignoring it can force your content to struggle when ranking. Link-building strategies target customers on other high-quality sites, resulting in referral traffic. This positions your company as a SaaS expert, which can improve conversion.
Get Expert Help on Your SaaS SEO Strategy
SEO can improve your business’s profitability as a key driver for business growth. You need a top SaaS SEO strategy to experience exponential growth and enhance your ranking in SERPs.
SEO experts audit your site and develop a custom strategy to help your business scale exponentially. Such a strategy helps convert potential customers, resulting in profitability for your business.